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Why are we doing this?
Our best customer is a knowledgeable customer .
NO ONE in this business is giving away their diamonds. We are all in business to make money, some more than others which is one factor on why prices vary greatly.
We want you to know about diamonds because you will then see that we are an honest and reputable jeweler.
Our prices are going to be among the lowest anywhere, our overhead is low and our margins are low. SS Jewels also is very good at getting our customers the best prices for diamonds in the wholesale market. If a jeweler pays too much from their supplier, then you too will pay too much.

Come and join the growing family of SS Jewelry’s satisfied customers
Please remember, you get what you pay for. If something sounds too good to be true, it probably is.

<FOLLOW THESE LINKS FOR HELP

WE WOULD LIKE OUR CUSTOMERS TO BE AS EDUCATED AS POSSIBLE WHEN THEY BUY A DIAMOND FROM US, THEREFORE WE WILL TRY TO PROVIDE THE MOST UNBIASED INFORMATION WE CAN FIND.

GET THE INFORMATION THAT IS RELEVANT TO YOUR DIAMOND PURCHASE. 
 a)THERE IS A LOT OF INFORMATION AVAILABLE, MOST OF IT IS NOT GOING TO HELP YOUR PURCHASE.
b)REMEMBER THE INFORMATION YOU GET IS ONLY AS GOOD AS THE SOURCE YOU ARE GETTING IT FROM. MOST PEOPLE HAVE A VESTED INTEREST IN SLANTING THEIR OPINION TO HELP THEIR ADVANTAGE. (WE HAVE THE SAME APPEARANCE THAT IS WHY ALL OF OUR INFORMATION WILL COME FROM OTHER PLACES).

DON’T GET TAKEN IN BY A SALES PITCH,
A DIAMOND THAT SOUNDS TOO GOOD TO BE TRUE USUALLY IS. DON’T GET TAKEN IN BY SOMEONE GIVING YOU SOMETHING FOR NOTHING. WE ARE ALL IN BUSINESS TO MAKE A PROFIT, NOT TO GIVE OUR DIAMONDS AWAY BECAUSE YOU ARE A NICE PERSON.

MAKE SURE YOU ARE DOING BUSINESS WITH A REPUTABLE COMPANY.
THERE ARE PLENTY OF DISHONEST PEOPLE OUT THERE BE CAREFUL. A BAD JEWELER GIVES US ALL A BAD NAME.  THERE ARE WAYS TO CHECK OUT WHETHER OR NOT THE COMPANY YOU ARE DOING BUSINESS WITH IS LEGITIMATE OR NOT. YOU CAN SEE IF THEY HAVE AN EBAY RATING LIKE WE DO,(OUR S IS A POSITIVE, WITH APPROXIMATELY 159)  YOU CAN CHECK WITH THE BETTER BUSINESS BUREAU, EITHER IN THE JEWELERS TOWN OR ONLINE.  YOU CAN ALSO ASK AROUND TO SEE IF ANYONE HAS EVER PURCHASED FROM ONE OF THESE PLACES. 

THERE IS MORE TO A DIAMOND THAN WHAT YOU SEE ON A CERTIFICATE
THE TABLE AND DEPTH OF A DIAMOND ARE NOT THE ONLY THINGS THAT MAKE A DIAMOND LOOK NICE. THERE IS MORE TO IT THAN THAT. ALSO THE TERM “IDEAL” CUT IS MORE A MARKETING TERM THAN A SPECIAL KIND OF DIAMOND.YOU DON’T HAVE TO TAKE MY WORD FOR THIS, READ THIS ARTICLE BY THE PRESIDENT OF GIA. YOU NEED TO USE YOUR OWN EYES WHEN LOOKING AT DIAMOND, REMEMBER YOU CANNOT WEAR A DIAMOND CERTIFICATE ON YOUR FINGER. WE ALSO HAVE SOME ADDITIONAL INFORMATION ABOUT WHAT MAKES THE CUT OF A DIAMOND. CLICK HERE TO READ ABOUT WHAT GIA HAS TO SAY.

FINALLY MAKE SURE YOU CAN RETURN THE ITEM YOU PURCHASED IF YOU DON’T WANT IT FOR A FULL REFUND. IF SOMEONE WASN’T HONEST WITH YOU ON THE FIRST DIAMOND YOU PURCHASED, WHY WOULD THEY BE ON THE SECOND?

IF YOU HAVE ANY QUESTIONS PLEASE ASK, 

PLEASE TAKE MY ADVISE (WHICH COMES FROM 22 YEARS OF EXPERIENCE) AS MY 2 CENTS WORTH. THIS IS WHAT I WOULD TELL MY FRIENDS IF THEY ASKED.  DON’T TAKE ANYONE’S WORDS TO BE THE ONLY TRUTH.